⚠️ Important: This website uses Google AdSense and third-party advertising services. Please read this policy carefully.
1. Introduction
jaimaavaishnodevikatra.com ("we", "our", "website") is an informational portal dedicated to the Mata Vaishno Devi Yatra pilgrimage. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website.
By using this website, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the website.
2. Information We Collect
- Personal Information: When you submit a contact form, hotel listing, photo, or food complaint — we may collect your name, email address, and phone number.
- Log Data: Our servers automatically record your IP address, browser type, referring URL, pages visited, and time of visit when you access the website.
- Cookies & Tracking Technologies: We and our advertising partners (Google AdSense, Google Analytics) use cookies, web beacons, and similar tracking technologies.
- Device Information: Device type, operating system, screen resolution, and browser version.
- Location Data: Approximate geographic location derived from your IP address (country/city level only).
3. Google AdSense & Third-Party Advertising
This website uses Google AdSense, an advertising service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).
- How it works: Google AdSense uses cookies to serve ads based on your prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and other sites on the internet.
- DoubleClick Cookie: Google uses the DoubleClick cookie to enable Google and its partners to serve ads to you based on your visit to our site and/or other sites on the Internet.
- DART Cookie: Google uses DART cookies to serve ads to site visitors based upon their visit to our website and other sites on the internet.
- Interest-Based Advertising: Google is a member of the Network Advertising Initiative (NAI). You may opt out at NAI Opt-Out Tool or DAA AdChoices.
- Opt Out of Google Ads Personalization: Visit Google Ad Settings to manage or opt out of personalized advertising.
- Google Privacy Policy: https://policies.google.com/privacy
- Ad Partners: Third-party ad servers or networks may use their own cookies or web beacons. We have no access or control over these cookies. Each third-party has its own privacy policy.
4. Google Analytics
We use Google Analytics to analyze website traffic and understand how visitors interact with our site. Google Analytics collects information anonymously via cookies and reports website trends. IP anonymization is enabled on our website — your full IP address is never sent to Google Analytics.
To opt out of Google Analytics tracking, install the Google Analytics Opt-out Browser Add-on.
5. Cookie Policy
Cookies are small text files stored in your browser. We use the following types:
| Cookie |
Purpose |
Duration |
| lang | Language preference (Hindi/English) | 30 days |
| PHPSESSID | PHP Session cookie (essential) | Session |
| _ga, _gid | Google Analytics — visitor statistics | 2 years / 24 hours |
| _gat | Google Analytics — throttle request rate | 1 minute |
| IDE, DSID | Google DoubleClick — ad targeting | 13 months |
| NID | Google — ad personalization | 6 months |
| test_cookie | Google — check if browser supports cookies | Session |
Managing Cookies: You can disable cookies in your browser settings (Tools → Options → Privacy). Note that disabling cookies may affect website functionality. Visit www.aboutcookies.org for guidance on managing cookies in all major browsers.
6. How We Use Your Information
- To operate, maintain, and improve the website
- To respond to your inquiries and contact form submissions
- To serve relevant and personalized advertisements (via Google AdSense)
- To analyze website traffic and usage patterns (via Google Analytics)
- To prevent fraud, abuse, and security threats
- To comply with legal obligations under Indian law (IT Act 2000)
7. Data Sharing & Third Parties
We do not sell, trade, or rent your personal information to third parties. Information may be disclosed only in these situations:
- Google AdSense & Analytics: As described in Section 3 and 4 above.
- Legal Requirements: When required by Indian law, court order, or government authority.
- Web Hosting: Hostinger (our hosting provider) has access to server logs as part of infrastructure maintenance.
- Business Transfer: If our website is acquired or merged, user information may be transferred as part of that transaction.
8. Children's Privacy (COPPA)
This website is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are under 13, please do not submit any personal information. If we become aware that we have inadvertently collected information from a child under 13, we will delete it promptly. If you believe we may have collected information from a child under 13, please contact us at info@jaimaavaishnodevikatra.com.
9. Your Rights Under GDPR (EU/EEA Users)
If you are located in the European Union or European Economic Area, you have the following rights under the General Data Protection Regulation (GDPR):
- 📋 Right of Access: Request a copy of the personal data we hold about you.
- ✏️ Right to Rectification: Request correction of inaccurate personal data.
- 🗑️ Right to Erasure: Request deletion of your personal data ("Right to be Forgotten").
- 🚫 Right to Restriction: Request that we restrict the processing of your data.
- 📤 Right to Data Portability: Receive your data in a structured, machine-readable format.
- ❌ Right to Object: Object to our processing of your personal data.
- 🤖 Right against Automated Decision-making: Not be subject to solely automated decisions with legal effects.
To exercise any of these rights, email: info@jaimaavaishnodevikatra.com
You also have the right to lodge a complaint with your national data protection authority.
10. California Privacy Rights (CCPA)
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA):
- Right to Know: What personal information is collected, used, shared, or sold.
- Right to Delete: Request deletion of your personal information.
- Right to Opt-Out: Opt out of the sale of personal information (we do not sell personal information).
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
11. Data Security
We implement appropriate technical and organizational measures to protect your information, including SSL/TLS encryption for data in transit. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your information.
12. Data Retention
We retain personal information only as long as necessary for the purposes described in this policy. Contact form submissions are retained for 1 year; server log data for 90 days. Cookie durations are specified in the Cookie Policy table above.
13. External Links
Our website may contain links to external websites (SHRB official site, Government of J&K, YouTube, etc.). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies when you visit them.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date. For significant changes, we will display a prominent notice on our homepage. Your continued use of the website after any changes constitutes acceptance of the updated policy.
15. Contact Us
For any privacy-related questions, requests, or concerns:
This Privacy Policy is governed by the Information Technology Act, 2000, IT (Amendment) Act, 2008, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 of India.
